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Diamond was created in 1998 when Nicholas Tershay (aka Nick Diamond) created a skateboarding hardware brand out of his small apartment in San Francisco. In 2000 Nick moved to Los Angeles and began building Diamond Supply CO in Mike Carrol and Rick Howards Girl Skateboards Distribution house. Soon after that Diamond began manufacturing not only hardware but apparel, bearings, shoes and accessories. Having a unique design with a strong look and a high reputation for quality Diamond was quickly embraced by the skateboarding market. In 2006 Diamond opened it's first flagship doors in Los Angeles. Since then it has been seen as not only a skateboarding brand but also a culture and street wear brand with a respected image of quality and culture.
Diamond Supply CO has a huge team of some of the more respected skateboards in the world including: Paul Rodriguez, Eric Koston, Stevie Williams, Torey Pudwill, Nyjah Huston and many many more.
Check out Diamonds Recent Diamond Life clip featuring Nyjah Huston and Joey Brezinski below.